Issue 6

MARKET WATCH
Sampling leads to purchase
Oral Care
Orange juice with fish oil makes debut in UK
Fears of ageing prompts mid-life consumers
OTC Supplements launched for Low Carb
Coca-Cola goes Low-Carb
7Up creates new carbonated category

BRAND FOCUS
Promise what you can deliver
Fish prevents asthma
Food fortification with Folate
French approved health claim for cranberry

MARKETING MATTERS
Loyalty Programs

IN-DESIGNZ
Strategic Design Planning
Evaluating Pack Design
Health benefits and packaging
Metal Components for maximum impact